Last updated 1 July 2026
This privacy policy applies specifically to Education Services Australia Limited’s service, Early Learning Languages Australia (ELLA).
Education Services Australia Limited (ABN 18 007 342 421), on behalf of its service ELLA (ESA, we, us or our), is committed to protecting the privacy of personal information.
In this privacy policy, ‘you’ or ‘your’ refers to the individual reading this privacy policy or those people whose personal information ESA collects, uses and discloses in accordance with this privacy policy.
This privacy policy explains how ESA collects and uses your personal information for ELLA and the rights and options you have in this respect. In doing so, ESA complies with its obligations to protect the privacy of personal information under the Australian Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs).
By using this website or interacting with ESA, you agree to our privacy policy and any amendments made from time to time.
ESA delivers a number of products and services in relation to education systems and sectors (related entities). This privacy policy applies to the use of your personal information by ELLA. Those related entities may also have their own privacy policies which set out additional detail or differences in their privacy practices.
The general privacy policy for ESA is available here.https://www.education.gov.au/privacy-policy
If you interact with us on a social media platform, for example the ESA Facebook page, the relevant social media platform privacy policy will apply to the collection and handling of your personal information.
This website is intended for use by educators, students and the broader community. We do not knowingly collect personal information from children except where it is provided voluntarily or through educational use of the website. Where information is collected in a school context, we expect that schools and educators obtain any necessary consents.
Note: if you are the parent/guardian of a child at a preschool or school that participates in ELLA, you will have been given the option to opt out of your child participating in ELLA. For further details, please refer to the parent/guardian brochure provided to you by your preschool/school.
1. What is personal information?
‘Personal information’ is information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable.
2. What personal information does ESA collect?
The type of personal information that ESA collects and holds depends on our interaction with you. ESA may collect the following personal information:
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your given name and family name;
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your email address;
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your telephone number;
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your school name or employer;
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the address of your school or employer;
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your role or title; and
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your state or territory.
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for preschool educators and schoolteachers, ESA generally collects:
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your given name and family name;
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your email address;
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your telephone number;
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your school name or employer;
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the address of your school or employer;
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your role or title; and
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personal information you provide through social media accounts and profiles (if you engage with us in that way).
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for preschool children and school students, ESA generally collects:
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your personal identifier, e.g. given name, nickname, object or a pre-set image;
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your usage data; and
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photographs of you (where your parent or guardian has provided prior written consent to this collection).
We will endeavour to collect only the minimum amount of personal information necessary to administer the ELLA program.
3. How does ESA collect your personal information?
We collect personal information about you directly from you or from your authorised representative. The ways in which we collect personal information from you or your authorised representative are:
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for a preschool educator or schoolteacher when:
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you sign up a preschool or school to participate in ELLA;
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you are a contact person for your preschool or school for ELLA; or
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you participate in the ELLA Online Community of Practice on Facebook;
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for a child or student when:
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your preschool educator or teacher registers you to use ELLA.
Where your parent/guardian has provided their prior written consent to your educator or teacher to post images of you to the ELLA Community of Practice on Facebook.
Meta lead forms
We may also collect personal information, including your name and email address, when you complete a lead generation form on Facebook, Instagram or other Meta platforms.
This information is collected for purposes such as:
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responding to your enquiry;
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providing information about our products, services, programs or events;
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sending newsletters, updates or marketing communications (where permitted by law); and
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improving our communications and services.
Personal information submitted through Meta lead forms is provided directly to us by Meta and may also be collected and processed by Meta in accordance with Meta’s privacy policy. We encourage you to review Meta’s privacy practices before submitting your information.
We may store this information in our customer relationship management, email marketing, or other business systems and use it for the purposes described in this privacy policy.
4. Third-party personal information provided to us
If you provide personal information to us about someone else (such as one of your colleagues or an image of a child or student posted to the ELLA Online Community of Practice on Facebook) you must ensure that you are entitled to disclose that personal information to us and that, without us taking any further steps, we may collect, use and disclose that personal information as described in this privacy policy. In particular, you must ensure that the individual concerned is aware of and acknowledges this privacy policy and where relevant, our collection statement.
5. Remaining anonymous or using a pseudonym
Where it is not impractical or unlawful, you may interact with ESA without identifying yourself or by using a pseudonym. However, there are circumstances in which ESA cannot take action without certain personal information. For example, personal information may be required to provide you with access to specific web offerings or newsletters. In these cases, it will not be possible for ESA to provide you with what you request without the relevant personal information and ESA will notify you accordingly.
6. How does ESA use your personal information?
ESA will only use your personal information for the stated purpose for which it was provided or otherwise in accordance with the law.
We generally use the personal information we collect about you for ELLA’s functions and activities, in order to operate ELLA efficiently, and to market ELLA’s products and services.
We may use your personal information for the following purposes:
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to identify you and communicate with you;
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to facilitate and support the functions and activities of our internal business units and related entities;
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to operate ELLA applications, registrations, helpdesk queries, communication and webinars;
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to communicate with preschool/school contacts via bulk emails;
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to produce child/student usage data (time spent on certain activities within the ELLA apps) for educational reporting and in aggregate with other children/students for analytics output (note that personal information is removed from the child/student usage data but there is the possibility that you or the child/student may be re-identified);
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to provide you with information we believe may be of interest to you or that you may be interested in receiving, including advertising material, regarding us, our clients and our business partners;
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to manage and administer an account you may hold with us;
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to help us research the needs of individuals who use ELLA’s services to enable us to market our products and services with a better understanding of the needs of those individuals generally;
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to provide services or things you may have requested;
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the ELLA newsletter;
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to provide you with information about customer surveys, marketing campaigns, market analysis, contests or other promotional activities or events;
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to investigate, review, and mitigate risks associated with, and inform you of a data or other security breach involving your personal information;
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compliance with our legal obligations and regulatory obligations to protect the security of and manage access to ESA’s premises, IT and communication systems, online platforms, websites and other systems; and
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for any purpose related and/or ancillary to any of the above or any other purpose for which your personal information was provided to us.
If ESA holds personal information that was collected for a particular purpose (primary purpose), ESA will not use or disclose it for another purpose (secondary purpose) unless:
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you consent to that secondary use or disclosure;
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you would reasonably expect that ESA would use or disclose this information for the secondary purpose;
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it is required or authorised by law;
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a permitted general situation exists (e.g. to lessen or prevent a serious threat to the life, health or safety of any individual, or to public health or safety); or
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it is reasonably necessary for enforcement-related activities conducted by, or on behalf of, an enforcement body.
We will not use your personal information for taking any automated decisions affecting you or creating profiles other than described above.
7. Disclosure of your personal information
We may disclose, or provide access to, your personal information to third parties in connection with the purposes described above, including to:
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your nominated representatives;
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ESA’s related entities, internal divisions, business units or departments;
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other organisations or individuals who assist us in providing products and services to you;
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professional service providers and advisors who perform functions on our behalf, such as lawyers;
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representatives, agents or contractors who are appointed by us in the ordinary operation of our business to assist us in providing goods or services or administering our business (such as for data storage or processing, printing, mailing, marketing, planning and product or service development); and
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Government, regulatory authorities and other organisations as required or authorised by law.
We may also disclose your personal information to the website host or software application providers in certain limited circumstances; for example, when the website experiences a technical problem or to ensure that it operates in an effective and secure manner.
